RM is  "…the number one emerging business strategy – a practice poised to explode". -The Wall Street Journal

" Your re-engineering has run its course. You manage your quality totally. Where do you turn for future gains? Perhaps  to the marketplace, with 'revenue management'... ...Now with computing costs plunging, revenue management is poised to explode." The  Wall Street Journal

Revenue Management has proven to be a devastatingly effective competitive device" -Dr. Alfred Kahn, Economist, Former Senior Staff Member, President's Councils on Economic Advisors

When your strategy is deep and far reaching, then what you gain by your calculations is much, so you can win before you even fight. When your strategic thinking is shallow and nearsighted, then what you gain by your calculations is little, so you lose before you do battle. Therefore it is said that victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win." -"The Art of War"  by Sun Tzu

"The only constant in the universe is change." -Albert Einstein