Papers And Briefings
The following briefings MAY NOT BE USED without written authorization.
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Many of these briefings were written for oral presentations, with the text supplemented by vital oral information and examples. Using this material without understanding the background, and the information intended to be added orally, will create poor results. POS can take these technical areas and techniques and apply them to your world, in your language in a way that makes sense to you.
STEVE PINCHUK
A new article explaining RM's background, tools and how RM impacts and why it is beginning to control marketing, pricing and product development decisions in many companies with advanced RM applications. It is titled Revenue Management, Marketing, Pricing & Product Development. The paper was written for the new Journal of Revenue and Pricing Management. This new Journal is an international selection of academics and leading executives who practice and do research in Revenue Management. This article explains the background and functions of RM and discusses how this information can be used to revolutionize marketing, pricing and product development.
Revenue Management Theory, Implementation and Pricing (157 pages) POS has given similar briefings, as a full day event for SR Management or workers, at many top companies. This seminar is a good first step in understanding RM and assuring everyone uses the same RM words and means the same things.
How RM Applies To Your Business A briefing given at the eyefortransport seminars in Amsterdam March 2002. The briefing gives a brief explanation of what RM is and how it can apply to all industries including examples for shipping, freight and similar industries
Revenue Management and it's Application to Different Industries This briefing was given at the CNN Center in Atlanta Georgia.
DR STOWE SHOEMAKER Ph.D., Associate Professor , William F. Harrah College of Hotel Administration , Stan Fulton Building , University of Nevada, Las Vegas
Frames of Reference and Buyers' Perceptions of Price Value
POS has given similar briefings, as a full day event for SR Management or workers, at many top companies. This seminar is a good first step in understanding
STEVE ELKINS
A briefing with diagrams showing how data warehousing is used and its relationship to other areas like revenue management. This example shows airline applications useful in many industries including travel.