If you're interested in strategies that can increase revenue while decreasing inventory spoilage, we need to talk. As the market leader in the field of revenue management for media, Maxagrid International is the best resource available to help you improve the process of forecasting demand for station commercial inventory. We do this through a heavily researched, strategic approach, along with applications to help you manage important demand variables.

Why have hundreds of television and radio stations chosen Maxagrid as their consultant for revenue management and inventory control issues? Because Maxagrid's services have helped them reclaim millions of dollars, money that was formerly lost due to poor inventory management (spoilage, turnaways and preemptions).

Maxagrid's revenue management strategies provide benefits for both the station and its customers. Our primary goal is to help you earn greater revenues given existing demand on the station's commercial inventory. In the process, the station provides three key benefits to its customers.

First, since preemptions and turnaways are dramatically minimized, the station is able to provide access to customers when they need to advertise. Second, clearly defined schedule and rate options are strategically designed to provide advertisers with alternatives. Salespeople are better focused on the schedule, negotiating terms and conditions of sale rather than rate. And, third, because the salespeople have clear-cut rate parameters, they can respond more quickly to advertisers' needs. Better information means better decisions and greater productivity for the entire marketing staff.

       Maxagrid Leads the Way in Revenue Management for Media

Managing inventory at your station is critical. So, when you hire a company to help you improve revenues, it's equally important that you choose people who have the expertise and experience in the field that will bring you success. Here's why Maxagrid is your best choice:

• Maxagrid International is the only company in the world that specializes in revenue management and inventory control for media. This is our only business.
• Maxagrid maintains a Revenue Management Advisory Council. This group of experts from a variety of industries meets annually to discuss innovations and strategies. The result is new and improved applications for media.
• The National Association of Broadcasters, recognizing the importance of better revenue management, given the changing broadcast environment, asked us to produce a series of educational materials on the subject. First, the book, Pricing and Rate Forecasting Using Broadcast Yield Management was released, followed by the first video on revenue management, Pricing by Yield Management Standards and Pricing Paradigms. Most recently released is the book Pricing and Inventory Management in Today's Broadcast Environment. All are available for purchase through NAB Services.
• As a means of continuing to educate the broadcast industry on revenue management strategies, the NAB and Maxagrid have cosponsored numerous Marketing and Revenue Management Conferences for television and radio. During these events, guest speakers with a variety of revenue management experience, share "how to" knowledge with  executives from media properties.

SERVICES

While Maxagrid's primary business involves a full service consultancy, we can also work with you on a project basis.

Maxagrid's Revenue Management Study...

will evaluate the potential monetary benefits that a revenue management system can offer. So, if you'd like to start off slowly, this analysis can be your first step.

The Maxagrid Commission Study...

can make recommendations for compensation plans that will focus your salespeople on profitability and margin issues for every avail. The result is that your sales people will sell better, not just more, thus increasing your revenues and better utilizing your inventory.

Maxagrid is Your On-Going Consultant

When your application is ready, our technical support staff will                       help you install it via modem. Next, you'll become familiar with the                        system through an intensive, multiple-day training program in                         Dallas. Thereafter, a revenue management expert will make on-site                         visits for installation, orientation and training on a regular basis and                        as needed. To best consult you on an ongoing basis, direct modem                      communication allows us to see your screen from our offices for                        consultations anytime!

As you can see, our application keeps track of a lot of data for you. But, don't get the impression that you just turn it on and walk away. Conditions in your market and at your station change too quickly an too often for that to be the case. During your initial training, we'll show you how to monitor the system and make any
necessary adjustments in a once-a-week process that takes less than an hour of your time.

Maxagrid Means Success

How are you going to meet the revenue management challenges in the years ahead, given the new broadcast environment? How will you deal with the debt service that allows owners to acquire new broadcast properties? Now, more that ever, given the environmental changes in broadcast, forecasting demand for station inventory is critical. Maxagrid's new and improved revenue management and inventory control strategies are keys to increasing revenues.

It's our goal to help you make more money. In the process, your advertisers will benefit by increased access to the station, the offer of options and alternatives for their advertising dollars and a faster response from your sales staff.